Boost Your Cosmetic and Supplements Business with the EMDG Grant in Australia


For Australian Private Label's cosmetic manufacturing and formulation clients, the Export Market Development Grant (EMDG) is a golden opportunity to expand their business on the international stage. The EMDG grant, administered by Austrade, provides financial assistance to eligible Australian businesses, helping them promote their products and services overseas. In this article, we will explore how the EMDG grant can benefit your cosmetic manufacturing ventures and pave the way for global success.

What is the EMDG Grant?

The Export Market Development Grant is a government initiative designed to support Australian businesses in expanding their reach into international markets. This grant provides financial assistance to eligible businesses, reimbursing up to 50% of eligible export promotion expenses above a specified threshold. For cosmetic manufacturers and formulation clients of Australian Private Label, this translates to significant financial backing to promote their products abroad.

Eligibility Criteria for EMDG Grant

To qualify for the EMDG grant, businesses must meet certain criteria:

  1. Be an Australian individual, partnership, company, association, or co-operative.
  2. Have carried on business in Australia for at least two years, with a minimum annual turnover of AUD 50,000.
  3. Have promoted products or services with at least some Australian content.
  4. Have incurred eligible export promotion expenses, such as marketing and promotional activities in foreign markets.

EMDG for Cosmetic Manufacturers

Cosmetics manufacturing is a thriving industry in Australia, with a rich array of products that are highly sought after globally. From skincare to makeup and haircare, Australian-made cosmetics are renowned for their high-quality, natural ingredients, and innovative formulations.

The EMDG grant opens up a world of opportunities for cosmetic manufacturers. Here's how the grant can benefit your business:

  1. International Marketing and Promotion: With EMDG assistance, you can participate in international trade shows, exhibitions, and events, gaining exposure to potential customers and distributors from around the world. Showcase your unique formulations and build brand recognition on the global stage.

  2. Market Research: Expanding into international markets requires thorough research and understanding of local preferences and regulations. EMDG support allows you to conduct market research and adapt your cosmetic products to suit specific target markets.

  3. IP Protection: Protecting your intellectual property (IP) is crucial when entering new markets. EMDG funding can be utilised to seek advice on IP rights and register trademarks, safeguarding your brand from potential infringements.

  4. Packaging and Labeling: Cosmetic regulations and packaging requirements differ across countries. EMDG grant can help cover the costs of designing and printing compliant labels and packaging for each target market.

  5. Export Documentation: Navigating export documentation and compliance can be challenging. The grant allows you to hire professional export consultants to guide you through the export process, ensuring a smooth and hassle-free experience.


For Australian Private Label's cosmetic manufacturing and formulation clients, the EMDG grant presents an incredible opportunity to catapult their businesses onto the global stage. By tapping into this government initiative, businesses can receive substantial financial support to promote their products overseas, build brand presence, and access new markets.

As the cosmetics industry continues to flourish, it is essential for Australian businesses to leverage the EMDG grant to stay competitive and capitalise on the increasing demand for Australian-made cosmetic products worldwide. Embrace this support, and let the EMDG grant be the catalyst that propels your cosmetics manufacturing venture towards unparalleled success in international markets.