How to Start a Supplements Business in Australia: Focusing on Vegan as a Niche Option


Are you passionate about health and wellness? Do you want to enter the thriving supplements industry in Australia? Starting a supplements business can be an exciting venture, and one niche option that is gaining popularity is focusing on vegan products. In this article, we will explore why vegan supplements are a niche worth considering and why Australian Private Label is the best partner to help you develop your formulations, design packaging, and launch your product into the market. We will also take a look at a successful example of a launched product, Daily Shake, and highlight its benefits and flavor options.

Why Focus on Vegan Supplements?

Veganism has experienced a significant rise in popularity in recent years, with more people embracing a plant-based lifestyle for health, ethical, and environmental reasons. As a result, the demand for vegan products, including supplements, has increased. Here are some reasons why focusing on vegan supplements can be a lucrative niche:

  1. Growing Market: The vegan market is expanding rapidly, with a growing number of consumers adopting plant-based diets. By catering to this niche, you can tap into a market that is hungry for vegan options and actively seeking out products that align with their values.

  2. Ethical and Environmental Considerations: Veganism is not just about personal health; it also encompasses concerns for animal welfare and the environment. By offering vegan supplements, you can appeal to conscious consumers who prioritise products that are cruelty-free and have a lower environmental impact.

  3. Health Consciousness: Many individuals choose a vegan lifestyle due to the perceived health benefits associated with plant-based diets. By providing vegan supplements, you can target health-conscious consumers who are looking for natural and wholesome products to support their well-being.

Partnering with Australian Private Label

When starting a supplements business, it is crucial to find the right partner to help you develop your formulations, design packaging, and launch your product into the market. Australian Private Label (APL) is an industry-leading provider of custom formulation and private label services. Here's why they are the best partner for your venture:

  1. Expertise and Experience: APL has extensive experience in the supplements industry and a team of experts who understand the market trends, regulatory requirements, and formulation processes. They can guide you through every step of the product development journey, ensuring a smooth and successful launch.

  2. Custom Formulations: APL offers tailored formulations that meet your specific requirements. Whether you want to create a unique blend or enhance an existing formula, their team of skilled formulators can help you develop high-quality, vegan supplements that stand out in the market.

  3. Packaging Design: APL understands the importance of attractive and informative packaging. They have a dedicated design team that can create eye-catching labels and packaging materials that align with your brand and effectively communicate the benefits of your vegan supplements.

Daily Shake: A Successful Launched Product

A prime example of a successfully launched product is Daily Shake, a brand that specialises in vegan meal replacement shakes.

Daily Shake offers a range of delicious flavours, including Matcha, Whipped Coffee, Peanut Butter, Chocolate Souffle, Vanilla Creme, Strawberry Cheesecake, Dulce De Leche, Mango Lassi, Coconut Pudding and Baklava .

What sets Daily Shake apart from competitors is its commitment to using only the finest plant-based ingredients, free from artificial additives, and sourced sustainably.

The benefits of Daily Shake products are numerous. They are packed with essential nutrients, including high-quality plant-based proteins, vitamins, and minerals. These protein shakes are designed to support muscle recovery, enhance energy levels, and promote overall well-being. Daily Shake's dedication to quality, taste, and vegan-friendly ingredients has made it a trusted choice among health-conscious consumers.

See the Daily Shake Range:

In conclusion, starting a supplements business in Australia can be a rewarding endeavour, and focusing on vegan products can offer a niche opportunity. By partnering with Australian Private Label, you can