Launching A Private Label Hair Care Range


Curly hair can be both beautiful and challenging to manage, and finding the right hair care products can make all the difference. In Australia, there are many hair care manufacturers and private label companies that cater to the curly hair market. In this article, we'll explore some of the best curly hair manufacturers in Australia and discuss what products you should launch with a curly hair range.

Private Label Hair Care in Australia

Private label companies in Australia offer a variety of hair care products that cater to different hair types and needs. These companies work with clients to create custom formulations and packaging for their products, allowing them to create a unique brand and stand out in a crowded market.

Some of the benefits of creating your own custom formulation for curly hair products: 

  1. Unique formulations that help your products stand out in the market.

  2. IP Ownership of your formulations: If you are ever looking for investment or for your business to be acquired in the future, it is very important to own the formulations.

  3. Evolving Product Ranges that allow your customers to be lifelong users of your brand.

Best Curly Hair Brands in Australia

When it comes to curly hair products in Australia, there are a few companies that stand out from the rest. These brands have years of experience creating products specifically for curly hair and have a proven track record of success.

  1. De Lorenzo: De Lorenzo is an Australian hair care brand that has been in business for over 30 years. They offer a range of products specifically designed for curly hair, including shampoos, conditioners, and treatments.

  2. ELEVEN Australia: ELEVEN Australia is a hair care brand that offers a range of products for different hair types, including curly hair. Their products are designed to nourish and enhance curls, while also controlling frizz and maintaining moisture.

  3. Bondi Boost: Bondi Boost is a hair care brand that uses natural and organic ingredients to create products that are gentle on hair and scalp. They offer a range of curly hair products, including shampoos, conditioners, and treatments, all of which are designed to enhance and define curls.

Best Products to Launch with a Curly Hair Range

When launching a curly hair range, it's important to offer a variety of products that cater to different curly hair needs. Here are the five essential products you should include in your curly hair range:

  1. Shampoo: A good curly hair shampoo should be gentle, sulfate-free, and moisturizing. Look for shampoos that contain ingredients like coconut oil, shea butter, or argan oil, which are all great for hydrating and nourishing curls.

  2. Conditioner: A high-quality conditioner is essential for keeping curly hair healthy and manageable. Look for conditioners that are rich in moisturizing ingredients like aloe vera, glycerin, and jojoba oil, which help to smooth and detangle curls.

  3. Detangler: Curly hair can be prone to tangles, which can be difficult to manage. A detangler is an essential product that can help to smooth and detangle hair, making it easier to style and manage.

  4. Hair Mask: A hair mask is a deep conditioning treatment that can help to restore and repair damaged curly hair. Look for masks that contain nourishing ingredients like avocado oil, keratin, or honey, which can help to hydrate and strengthen hair.

  5. Serum: A hair serum is a lightweight, leave-in treatment that

Australian Private Label (APL) is an expert in the hair care industry for launching curly hair products with for new and existing brands.