The Top 10 Things You Need To Know About Launching A Product In 2024


Launching a new cosmetic or Therapeutic Goods Administration (TGA) product in 2024 can be a thrilling endeavour, but it comes with its unique set of challenges and considerations. As the landscape evolves, staying informed and strategically leveraging available resources becomes paramount. In this article, we will delve into the top 10 things you need to know to successfully launch your product in 2024.

  1. Utilising R&D Grants from the Australian Government:

The Australian government offers Research and Development (R&D) grants to support innovation in various industries, including cosmetics and TGA-regulated products. By tapping into these grants, you can offset some of the costs associated with product development. This financial boost can be instrumental in conducting thorough research and ensuring the quality and efficacy of your product.

  1. Leveraging EMDG Grants for International Success:

The Export Market Development Grant (EMDG) is another valuable resource provided by the Australian government. This grant is designed to assist businesses in promoting their products overseas. As you launch your cosmetic or TGA product, consider how the EMDG grant can help you expand your market globally, enhancing your brand's reach and visibility.

  1. Staying Informed about TGA Changes:

With the landscape of health and wellness evolving, the TGA frequently updates regulations. Stay ahead of the curve by being aware of any changes that may affect your product. Notably, keep a close eye on TGA changes related to trending products, such as mushroom supplements, to ensure compliance and smooth market entry.

  1. Giving Yourself Ample Time:

Launching a new product is a complex process that requires careful planning. To avoid unnecessary setbacks, give yourself more time than you think you need. Starting development at least 12 months before your planned launch date allows for unforeseen challenges, ensuring you have ample time to address any issues that may arise.

  1. Stability and Preservative Efficacy Testing:

Minimise risks and setbacks by prioritising stability and preservative efficacy testing during the development phase. These tests are crucial for ensuring the longevity and safety of your product. By investing in rigorous testing protocols, you can address potential issues before they become major obstacles.

  1. Consider Dermatologically Tested Certification:

In a market saturated with cosmetic and TGA products, standing out is essential. Consider obtaining dermatologically tested certification for your product. This endorsement not only communicates a commitment to safety but also differentiates your brand in a crowded marketplace. Consumers are increasingly conscious of the products they use on their skin, making this certification a valuable asset.


Launching a cosmetic or TGA product in 2024 requires a strategic approach that incorporates government grants, awareness of regulatory changes, and a commitment to quality. By utilising R&D and EMDG grants, staying informed about TGA updates, giving yourself ample time, and prioritising testing and certifications, you can set the stage for a successful product launch. Embrace these considerations, and navigate the complex landscape with confidence as you introduce your innovative product to the world.