Top 10 Best Selling Skin Care Products


Whether you are starting your own skincare business or are interested in the skincare industry, there is no doubt that it is interesting to look into our purchase trends regarding skincare.

2022 is a time where we see the beauty industry evolving to be more inclusive than ever, with skin concerns and skin health pushed to the forefront of the industry. Beauty giants like Dior have swapped their old formulations for new, gentle, and clean makeup. In contrast, big parent companies such as Estee lauder are putting more of their money into their skincare brands, as this is where more profit is currently being generated.

So, it is clear that skin care is more popular than ever. But why is this? Well, we can thank platforms such as Tiktok for making education and information on skincare more accessible, with many of the biggest trending products this year having Tiktok to thank for many of their sales.

Without further ado, we will take you through the top ten best-selling products of the current skincare market, giving you all the information on what makes these products so popular and sought after.

Top 10 Best Selling Skin Care Products

The Ordinary Hyaluronic Acid

Starting with a product, almost everyone will have heard of; hydrating hyaluronic acid. This ingredient provides your skin with a range of benefits, from smoothing fine lines to hydrating even the driest of skin types due to its impeccable water retaining abilities.

The Ordinary's hyaluronic acid is so popular due to its affordability and concentration of hyaluronic acid present in the serum itself. In addition, hyaluronic acid can be enjoyed by all skin types and very rarely irritates the skin, making it a real crowd pleaser!

Vitamin C Serums

We couldn't not include Vitamin C in our list of best-selling skincare products. After all, it has built a reputation as one of the most effective anti-aging and antioxidant serum types. We can thank the anti-inflammatory properties of this wonderful ingredient for this, as it actively helps fade pigmentation and brightens dull skin.

This is particularly effective for those suffering from acne or with mature skin, as scarring and hyperpigmentation can occur more often. Vitamin C is safe to use on both of these skin types and is only known to cause mild irritation to extremely sensitive skin.

Drunk Elephant has a Vitamin C serum with a high concentration of 15%, meaning your skin would receive an abundance of this magical ingredient.

Paula's Choice Liquid Exfoliant

This product is an absolute godsend for those with acne-prone and oily skin. With a 2% concentration of salicylic acid, this product has remarkable anti-inflammatory properties which reduce blemishes, blackheads, and clogged pores.

As well as the fantastic salicylic acid, this is one of the exfoliating acids that includes green tea extract in its formula to soothe the skin and provide antioxidant properties. This is currently one of the most popular exfoliators on the market and has significantly changed the skin texture of many customers.

Retinol Serum

In the past few years, retinol has been an ingredient that has gained more and more exposure. Usually found in the form of serums or creams, this ingredient is terrific at reducing the signs of skin ageing, such as fine lines and wrinkles.

But, this doesn't mean that only customers with mature skin can enjoy retinol. This ingredient is great to add to your skincare routine once you reach your 20s, helping your skin to prevent ageing as quickly by helping with collagen and elastin production. Users with sensitive skin should slowly adopt retinol into their regime, starting with a low concentration applied only a couple of times a week to build up their tolerance.

Glycolic Acid

Part of the AHA family, glycolic acid is excellent at getting rid of dead skin cells and gives the skin a healthy glow. It is most effective when used as an exfoliant and can reduce fine lines and prevent breakouts while evening out the skin tone and fading dark spots.

One of the most popular products containing glycolic acid is the Pixi glow tonic, which claims to deeply clean pores and sweeps away excess oils and impurities from the skin.

Vitamin E

A holy grail for anyone with dry skin, Vitamin E is an ingredient that works around the clock to keep your skin well nourished and hydrated, preventing you from developing dry and flaky skin symptoms.

A popular product that includes Vitamin E is the Bobbie Brown Vitamin Enriched Face Base, which is loved by makeup lovers due to its ability to create a smooth, lightweight, hydrated but not greasy feeling to the skin.

Top 10 Best Selling Skin Care Products


Of course, there is no doubt that SPF is perhaps one of the most important steps to include in your daily skincare routine. The benefits of wearing SPF are abundant, from reducing your risk of developing skin cancer to preventing ageing and hyperpigmentation. It is an essential product for keeping skin healthy and should be used by everyone.

Recently, skincare companies have worked harder to ensure their SPF products don't leave a white cast. Unfortunately, suncreams with white casts aren't suitable for a range of skin tones, making it difficult for those with darker skin tones to find suncream that doesn't leave this unwanted effect.

In 2022, there are plenty of options for SPF creams without a white cast, ranging from La Roche Posay's Anthelios UVMune to Fenty Beauty's Hydra Vizor Invisible Moisturizer.

Ferulic acid

This ingredient is fascinating, as it best boosts the antioxidant properties of other products used in your skincare routine. Just a few drops of this acid help to fight off free radicals that play a part in age-related skin issues, such as developing fine lines and age spots.

The acid contains many antioxidant ingredients such as Vitamin A, C and E, making it an excellent component to add into anti ageing creams and treatments.

Advanced Snail 96 Mucin Power Essence

It's 2022, and we are seeing a rise in K beauty. This is mainly due to the high quality skin care this side of the industry provides by using innovative natural ingredients. For example, the Advanced Snail Mucin Power Essence is great for those with sensitive skin needing to repair a damaged skin barrier.

The product is excellent at leaving you with plump skin that feels soft. This magical essence also helps your skin absorb the other products in your routine, making it a great addition.

Botanical based skincare

As mentioned above, natural and clean beauty products are becoming increasingly popular. This Omega-rich Cream from Kiehls is a great example of a product that is centred around botanical ingredients such as essential fatty acids and Omega 3. Its whipped formula ensures it leaves the skin feeling smooth and not greasy as the botanical oils restore the skin's lipid barrier.

Top 10 Best Selling Skin Care Products

Final thoughts

The beauty industry is currently at a really exciting place for skincare brands and products to make their mark. If you have an idea that incorporates the current industry staples such as hyaluronic acid or retinol, chances are there will be a market ready and waiting to give it a go.

Or, you can get innovative. Indie beauty brands are becoming more popular through exciting launches and products we wouldn't have tried a few years back. Botanical and natural products are becoming a more common addition to our bathroom shelves, showing that the market is moving towards a more environmentally charged future with glowing skin at its heart.

Frequently Asked Questions

Which skin care products sell the most?

In Australia, the skin care products that sell the most are probably precisely what you would expect. Our skincare routine staples such as cleansers, exfoliators, moisturisers and sun cream come out on top of our spending habits.

Which skincare brand is the best?

It is hard to determine which skincare brand is the best, but plenty of strong contenders are out there. In Australia, Alpha-H has been one of the most popular brands in the last few years, with most of their best sellers receiving 4.9 out of 5-star ratings.

What are the three most important skin care products?

If you were to simplify your skincare routine down to just three essential steps, we would recommend you to include the following; a gentle, well-rounded cleanser that gets the job done, a moisturiser that soothes the skin and provides it with the hydration it needs, and suncream to ensure you are protected from sun damage.