Top 7 Hair Care Trends To Take Advantage Of In 2022


Like with skincare, in recent years, our hair care regimes have gotten more complicated and require many more products due to an increase in the innovation of at-home haircare products and people's interest in the health of their hair.

In 2022, there are some key trends emerging in the hair care industry. Among them, is hair care for a healthy scalp and better hair care for hair growth.

In this article, we're going to be looking at these trends and how they can help you to create personal care products that your consumers actually want! Take a look now to learn more.

Top 7 Hair Care Trends To Take Advantage Of In 2022

Hair Care That Is Trending in 2022

Below, we have summarized a few of the hair products that are creating a buzz in 2022. Healthy hair is the main goal of all hair care products, but each of these trending product concepts looks at different aspects of hair health.

1. Hair Care For Scalp Health

Maintaining scalp health has hit the mainstream.

In the past few years, there has been a rise in products that are designed to treat the skin of the scalp. The idea is that these products are a crossover between skincare products and hair care products.

Many ingredients that are usually found in skincare are used in these products, like hyaluronic acid, green tea extract, coconut oil, and aloe vera. This is because this hair care treats the skin of the scalp as if it were an extension of the skin on the face.

Keeping the scalp in good health is a good idea for good hair health overall. Good scalp health means improving cell turnover, removing dead skin cells from the hair follicle, and improving blood flow to the scalp, resulting in healthy hair growth.

Haircare products that promote good scalp health can include exfoliation products to remove dirt and dead skin cells, hair masks that penetrate deeply, and hair oils that nourish and hydrate the scalp.

Scalp healing ingredients can also be built into hair care products like shampoos, conditioners, and other treatments.

2. Hair Care For Hair Loss

Hair thinning and hair loss is a concern for many, especially older customers, and new light is being shone on the kind of products we can use to combat it.

Hair thinning can be caused by many different factors, including lifestyle factors, wearing your hair too tightly, stress levels, being deficient in certain vitamins and minerals, and aging, meaning products that target this concern can be used by consumers of all ages.

There are a number of products that can treat thinning hair and the factors that cause it. These ingredients include ginseng, zinc, biotin, aloe vera, tea tree oil, rosemary, and lemongrass oil.

Ingredients for hair loss can help to strengthen the hair, keep the scalp healthy, prevent hair breakages, and treat inflammation in the scalp that may cause hair loss.

Good products for this concern can include shampoos and conditioners, as well as leave-in oils, treatments, and masks.

Top 7 Hair Care Trends To Take Advantage Of In 2022

3. Hair Care For Hair Growth

Long and luscious locks are the desire of many, which is why hair care for hair growth is set to trend this year.

Haircare products for hair growth go hand-in-hand with products for hair loss and lots of the ingredients are similar. Like with hair loss, hair growth can be affected by everything from outside pollutants, free-radical damage, and age or it could be stress-related.

Haircare products for growth tend to have multiple benefits, including thickening and strengthening the hair to promote further growth. Brands have begun providing products like shampoo and conditioner products with ingredients added for growth, along with dedicated treatments.

Trending ingredients to look out for in hair care for growth, thickness, and strength include biotin, zinc, caffeine, niacin, collagen (and ingredients that stimulate collagen), and ginseng. Product types for hair growth include serums, oils, and hair masks.

4. Natural Hair Care

Natural, holistic, mindful - all are words to describe this trend and all are related to products that use wholly natural ingredients to celebrate our hair's natural texture, style, and colour.

Natural ingredients have been gaining popularity in all of our personal care products for a while now, probably because everyone has realised how bad synthetics are for us and for the planet! Embracing natural ingredients in your personal care products is a great way to bring in new consumers who are looking for kinder products.

Natural ingredients have more vitamins, minerals, and antioxidants in them that can help to support healing, lock in moisture, and strengthen the hair. These compounds can't be found in artificial and synthetic ingredients.

Many herbs, plants, and other botanicals have been known and have been used in hair care for centuries. Some examples include:

  • Avocado oil - A natural emollient, this ingredient is great for locking in moisture and helping get those luscious locks. It may also help to prevent breakages, nourish the hair follicles, and bring antioxidant benefits to hair care products.
  • Coconut oil - Used to help repair and heal dry and damaged hair by penetrating deeply into the strands. It may also help to reduce protein loss in the hair.
  • Argan oil - Containing linoleic acid, oleic acid, and vitamin E, argan oil is a nourishing compound that penetrates deeply into the hair strands and reduces dryness. This ingredient is great for adding shine and can be really beneficial in products for color care.
  • Honey - Rich in antioxidants, honey can help protect hair from oxidative stress and damage from free radicals. It is also great for keeping moisture locked in the hair and may help to prevent breakages.
  • Tea tree oil - With antifungal properties, this essential oil can be useful in treating itchy and irritated scalps as well as helping to reduce dandruff. It does need to be diluted in products, otherwise, it may cause damage.
  • Aloe vera - Used in skincare for its cooling properties, aloe vera can help reduce dandruff, promote growth, and help to reduce excess oil in the scalp, making it a good ingredient for a range of hair types.
Top 7 Hair Care Trends To Take Advantage Of In 2022

5. Hair Coloring Conditioner Products

A great way to nourish the hair and play around with fun hair colours, colouring conditioners can help to enhance natural hair colour as well as add style to already coloured hair.

Colouring conditioners tend to include ingredients that protect the hair from UV rays, oxidative stress, and damage from free radicals, making these conditioner products all-around products.

Unlike coloured conditioners of old, these newer products are designed not only to stop your at-home dye job from fading, but actually add pigments of colour, and moisture and nourish each strand. They coat your hair in semi-permanent colour, using kinder and more gentle ingredients.

These colour maintenance products are a great way to draw in consumers who regularly colour their hair and want a way to maintain their hair's health while playing around with different colours.

6. No-Heat Hair Care

The COVID-19 pandemic taught us lots, especially about our personal care. With many of us unable to leave our homes, this meant that the usual beauty regime went out the window. People dumped their hair straighteners and let their natural hair fall free, and this trend has continued as the pandemic has drawn to a close.

2022 is set to see a resurgence of naturally styled hair, no-heat hair styling, and styling that nourishes while still giving you a glam new look.

While serums and sprays used to protect the hair against the heat we use on it have been popular since their inception, the idea of this trend is to create products that allow the hair to be styled without heat.

Hair products that leave hair glossy and soft, reduce frizz and make hair more manageable are all in and they're helping people to stop their dependency on heat-dependent hairstyling!

7. The 'Skinification' Of Hair

Lastly, like with the previously mentioned scalp care trends, the skinification of hair is seeing common skincare ingredients being worked into hair care products.

Whether to treat the skin of the scalp, keep natural curls tidy, or just boost the overall moisture of the hair, skincare ingredients in hair care products have hit the mainstream market.

With tonnes of skincare brands branching out into skin-ingredient hair care, this is your time to act and get in on this innovative new trend.

Common ingredients in this hair care trend include hyaluronic acid, glycolic acid, charcoal, and rose.

Final Thoughts

Now that hair care products are getting the same attention as skincare products, it's time to up your hair care game. These few trends we have listed are set to gain popularity throughout 2022 and possibly further. Why not take a look at some of them and the products that they could inspire for your own personal care product brand.

If you're looking for custom formulations for hair care products, why not check out our custom formulations page now to find out more.