Top 7 Private Label Health Products to Sell in 2022


As the beauty industry becomes increasingly clean through the use of organic and natural ingredients with added health benefits, it is a clear next step to add health and wellness products to your private label brand. 

Entering the health industry may seem intimidating, with the vast amount of products on the market. However, there are ways that you can stand out from competitors whilst offering your clients products bursting with quality ingredients.

Health and wellness products don't have to be boring, either. Instead, it would be best if you used innovation and research to help form an exciting product idea that will get your target market talking. In this article, we will cover various ways to introduce health products to your own label, with viable ideas that you can be inspired by when creating your own products!

How to introduce health and wellness products to your private label 

The easiest way to start selling products is by forming a relationship with a contract manufacturing company. You can then use this company for outsourcing products and customising your own formulas that are unique to you and your brand. 

Top 7 private label health products to sell in 2022

Private label health products

From haircare, skincare, and the fitness industry, there are many avenues through which you could take your private label business. We are going to cover all of these options and give exciting tips so you can curate custom formulations that will make your own brand ready to take on the Australian market. 

Health-infused skincare

Of course, any skincare products available on the market should be made up of good quality ingredients that benefit the customer that uses them. However, many brands include sneaky additives in their products to lower the cost, resulting in stock that doesn't make much difference to the clients that use them.

So, when you are in the stages of new product development, it is more important than ever to ensure you are creating products that pass quality control and do what they do on the tin to meet customer expectations. In terms of skincare, it is an easy route to go down when bearing customer needs in mind, as you can aim your production lines towards individual health concerns.

For example, if you would like to cater a skincare line for those with dry skin, you should look into hero ingredients that help to overcome dryness and create a positive impact on the skin. Ingredients such as hyaluronic acid are great for dry skin, and you can combine them into products such as serums and facial cleansers

Health-infused haircare

The haircare industry definitely isn't as progressive as skincare. For example, many hair care products still include alcohol and sulphates, which can lead to hair loss and scalp irritation. Although this is obviously unfortunate and a big market flaw, it does create a significant gap in the market for you to boost your sales and profit margin whilst offering customers a genuine range. 

The first step of introducing haircare to your brand is considering which customer concern you want to meet. This will help you have a clear vision when it comes to the label manufacturing process, guaranteeing that you know which ingredients you know to include to target whichever market you choose. 

Say you want to create a product for customers suffering from oily scalps, you can look into introducing aloe vera and tea tree oil into shampoo and hair masks

Cater towards mature skin 

As we age, our needs in many areas of life tend to change. But, of course, a large part of this change is within the health industry, and often beauty products don't reflect this in the best way. 

By creating a product line specifically for those with mature and ageing skin, you can introduce vital ingredients and formulations that help more mature communities. This is important if you want to build an inclusive brand that covers all basis, and your brand development will thrive as a result.

You can create an entire product line or just a few products for this demographic. From cleansers to moisturisers, there are several options that you can tailor toward mature skin. Choose from ingredients such as Vitamin C and primrose oil to honour those with mature skin needs. 

Top 7 Private Label Health Products to Sell in 2022

Private label supplements

Selling nutritional supplements is incredibly lucrative and vital for new brands entering the healthcare industry. In addition, having a supplement line as one of your private labeling services will introduce your brand to a whole different kind of customer. 

Supplements introduce necessary ingredients and vitamins that your body needs but may not be receiving from your diet alone. A manufacturer can create supplements in various forms, such as; powdered shakes and capsules. 

For fitness lovers, the best route to go down is to curate your own shakes powered by private label superfoods. Make sure to choose gluten free ingredients when creating your shake to ensure your product is inclusive. 

If you want to target those who are looking to keep energy high whilst maintaining high fitness levels and burning fat, Burner Whey Protein Powder is a great route to go down when deciding on private label products. Although this may be a small niche market for your brand, there is a dedicated clientele out there who would love to see this as part of your brand development. 

Essential oils

Including essential oils in your private label is a great way to introduce your brand to those with mental health issues and chronic conditions. Essential oils are oils extracted from plants that have different beneficial properties when used. 

The great thing about essential oils is that you won't have to go through extensive manufacturing or large production runs when adding them to your production lines. In addition, essential oils can be used in their natural and unaltered forms, making them a cost-effective route to go down when developing your brand, as you can start selling them as soon as you receive them. 

You can also target different communities that use essential oils without singling anyone out. For example, those who suffer from headaches will benefit from using peppermint essential oil, but so will anyone who struggles with keeping their focus and requires a stimulating scent. 

Essential oils can be enjoyed by consumers in several ways, from aromatherapy to direct application, so you can enjoy exploring all options in this industry!

Herbal tea

Whereas protein powders and fitness-driven dietary supplements aren't for everyone, herbal tea is a real crowd-pleaser when it comes to health and wellness products. Herbal teas are great because everyone can enjoy them, whether your customer is health-conscious or just wants a sweet-tasting tea!

As you may want to concentrate on the health side of herbal tea, it is crucial that you focus on specific herbal tea ingredients that have these benefits so you can market toward customer expectations. 

Researching liquid extracts such as White Tea Leaf will assist you well in the process, whilst also taking time to understand how to make your formulations taste pleasing to customers. 

Custom formulations

Some customers have specific needs that can't be met with standard product ingredients as a result of allergies and intolerances. Although this may seem like a loss at first, you can tap into this market by offering clients custom formulations that meet their needs and leaves no room for a bad reaction. 

This transparency towards your customer will set you ahead of competitors whilst establishing great relationships with your clients. However, it may be a pricey route to go down, so firstly, it could be good to start with only offering this for one specific product. For example, offer a cleanser that can be customised to each individual's skin type needs. 

Top 7 private label health products to sell in 2022

How to sell your private label products

Now that you have chosen a health-focused avenue to venture into, you will likely be gathering all the arrangements to set up your private label and start selling. 

The easiest way for private labels to sell products is by selling online. First, make sure you set up a website that reflects how you want your brand to visualise. You can do this by ensuring your product photography and page layout are on top form whilst representing your branding! 

Once your website is set up and you have all the stock you need, you can begin to sell online. It is up to you how you choose to form and build customer relationships, but you can set up a minimum order policy to start with to help you generate numbers. 

Final thoughts

It is clear that entering the health industry is a viable option for those in private labelling and can help your company generate profit. From selling your own private label supplement to having health-infused skin care, you can target your company directly to clients with specific needs when it comes to health. 

To go the extra mile, you can research health trends in Australia to see which avenue is the most popular in 2022, and you can start your health journey here! 

Frequently Asked Questions

What is a private label branding strategy? 

Private label products are created through contract manufacturing but will be sold under your company name. The private label is responsible for all ingredients and branding, such as label and packaging. 

Which skincare ingredients have health benefits? 

Skincare ingredients that are proven to work by replenishing the skin and helping reverse and prevent signs of aging are; hyaluronic acid, vitamin C, retinol, and SPF. Natural ingredients such as Aloe Vera are also great for sensitive skin. 

What are the top branded superfoods? 

The top superfood is blueberries; their antioxidant and anti-inflammatory properties provide our bodies with incredible nutrients whilst being low calorie. Blueberry powder extract can be used in several health products to offer these benefits to customers.