The 16 Best-Selling Trending Private Label Products


Thinking of launching your own ecommerce business? An online business model selling private label goods is a prime way to boost your profit margins, regardless of the industry you’re in.

You might have heard about the many benefits of private labelling. If so, you’re probably here because you want to know more, and you’re curious about where to begin with a new private label idea. 

Well you’re in the right place.

The journey to selling your own products starts with an idea. From there, you need to find a reputable and reliable manufacturer to make superior private label goods for your ecommerce business.

In this article, we discuss the leading private label products that are currently trending to get you thinking about your own private label product. 

The 16 Best-Selling Trending Private Label Products

What Are Private Label Products?

To ensure you know what you’re getting into, let’s explain what private label products are.

Private label products are products that are outsourced to a third-party manufacturer. Many private label manufacturers offer various services, but generally the company will take over the entire production and manufacturing process for you. 

In other words, you are launching a range of products without having to source ingredients, develop formulas, or worry about packaging.

Private labels are marketed under your own brand name, allowing you to promote the products as your own private label line. It's so easy to start your own business these days.

A private label brand works best for products in the niche market. While you’ll have no problem finding a generic private label product, there is more money to be made from something that people really want.  

There is such a huge market for private label products, that you can tap into almost anything. With market research and an open conversation with private label manufacturers, you can find an ideal partner to boost your ecommerce business with sellable items.

Whether you want to launch your own furniture brand, phone accessories or clothing collection, there is a private label business that can turn your product idea into a reality. 

Now that you have an idea of what private label products are, let’s proceed. 

Trending Private Label Products

As we begin the new year, it’s prime time to start thinking about your private label idea. Here are 15 of the best-selling, trending private label products from 2021 to get the cogs turning.

#1 Skincare 

With the current craze going on in the beauty industry, it would be a no-brainer to find a private label brand to tap into this goldmine. People can be highly motivated when it comes to looking and feeling good, and most would readily spend a lot of money to achieve this. You can contribute to helping them achieve this dream.

There are different areas of skin care that you can venture into. Depending on what your interest is, you might want to explore the following: 

  • Men’s skincare
  • Organic skincare
  • Vegan Skincare

The industry is vast, so there are many angles to take. Consider the niche market to come up with a private label product idea that meets the demand of those not getting what they want from the existing market.

Product research is vital for any industry to ensure you don’t spend money and effort on a worthless product. Even when you find a reliable manufacturer, it’s good to go into business with some knowledge yourself.

If you are on the lookout for a private label manufacturer that specialises in skin products, Australian Private Label provides a full range of formulas tailored to various skin needs. 

Crafted by experts with a wealth of experience, you can count on APL to deliver custom-made items that your clients will love. 

The private label products from Australian Private Label include:

  • Serums
  • Moisturisers
  • Face cleansers
  • Eye creams
  • Body washes
  • Face scrubs/masks
  • Beard oil

You can check out the private label products that APL offers here.

#2 Supplements

People care a lot about their health but because of busy schedules and modern life, there is not always time to eat balanced meals. Instead, many opt for dietary supplements to replace lost nutrients and keep the body functioning properly.

Aside from general health concerns, there is a new-found enthusiasm for fitness. There is plenty of money to be made when you sell products that boost energy levels, enhance performance and feed the immune system. 

The beverage industry in particular is packed with protein shakes, coffee replacements and other superfood drinks.

If supplements are your thing, Australian Private Label manufacturers food supplements to help create healthy habits and to enrich the lives of the target market. 

Some private label products offered by APL include: 

  • Super green and green tea extract powders
  • Burner whey powder
  • Wheatgrass powder
  • Spirulina powder

You can check the full catalogue here.

The 16 Best-Selling Trending Private Label Products

#3 Cosmetics

This is another entry from the beauty industry. It’s not surprising as it is a very lucrative business that encompasses many niches. The possibilities are endless!

Again, with cosmetics, product research is key. Pinpoint your target market and find a private label manufacturer to produce a worthy product to sell online. 

Don’t forget to factor in your values when you join this area. The cosmetics world is awash with cruelty-free, natural and organic products. Make sure your own products match your views on sustainability and ethical conduct. When you start searching for private label brands, you’ll find that many share the same ideals as you.

#4 Essential Oils

Essential oils are the compounded extracts of plants. They are popular in the current climate as consumers seek more natural remedies and a holistic approach to wellness. 

As health is more of a priority than ever before, now is a good time to explore some alternative options as you prepare to build your own private label brand. Essential oils aren’t going anywhere fast, so start investigating!

#5 Clothes

Clothes are a necessity. There are numerous clothing items that you can manufacture with a private label business. From outerwear and sportswear to maternity and eveningwear.

When looking for a good private label brand, pick one that specialises in clothing. Clothing manufacturers will have a better knowledge of the industry and may be able to guide you in the right direction as you build your private label product line. 

Be sure not to order too much at once. You should pick a private label product niche so that you can put all your focus into it. Once you’ve mastered that, you can expand and grow a whole clothing line from there. 

#6 Exercise Equipment

Back to fitness. More and more people are now focused on living a healthy and active lifestyle. There’s never been a better time to invest in workout materials, equipment and accessories to support the lifestyle change. Things like water bottles, yoga mats, exercise bands and athletic clothing are just a handful of the materials in demand at the moment. 

Many private label businesses are at the heart of this area. Kickstart your market research by identifying the different sports and activities that people are currently involved in. Once you know that, you can think clearly about your consumer’s needs and come up with the perfect product idea after extensive product research. 

#7 Storage 

The minimalist interior decor trend calls for a rise in consumer demand for organisational containers. Homeowners are looking for fun, artistic ways to decorate their homes without cluttering the space. 

If you can come up with exciting storage solutions for multipurpose use or tailored to specific rooms, you can develop a successful private label product line. Selling private label furniture is full of opportunity as it comes in so many formats, from bathroom and kitchen cabinets to personalised makeup organisers. 

Brainstorm useful and attractive items that you can make for kitchens, bedrooms, offices that you’d be happy to sell online under your own brand. 

#8 Electronics

No, we are not asking you to manufacture televisions or anything like that. We are talking about mini electronics that people make use of daily. 

As a private label electronics brand, you enter a constantly evolving field where computer, music and phone accessories are upgrading all the time. 

The 16 Best-Selling Trending Private Label Products

#9 Toys

It might not have been your first thought, but who said that you had to cater for adults only? Children’s toys are a profitable business. With unique private label toy ideas, you can appeal to the younger generation with stuffed animals, dollhouses and baby items. Let’s not forget pet toys either. 

If you’re interested in the toy market, it’s vital that you partner with a reliable private label manufacturer. Toys must be thoroughly safety-checked before they reach the shelves or the hands of children.

#10 Food and Snacks

Another product idea for ambitious private label sellers is food and snacks. It can fall under the umbrella of health and wellness, depending on what you sell. 

Once again, there are several areas to explore. Consider the numerous diets and dietary preferences that are growing in popularity. For instance, veganism has seen huge growth in recent years, as more and more people turn to the plant-based lifestyle. 

Vegan snacks are one thing, but there’s also keto snacks, low-carb and protein-packed foods. Consider the eating habits of your ideal customer and come up with something creative for them.

#11 Home Décor

If you are interested in interior design, then you might want to consider starting a whole interior decor line. Your private label products could include furniture, art, textiles and more. it’s safe to say, you’re never out of opportunities with private labels. 

#12 Camping Equipment

This market is already saturated but you can come up with a creative tool that solves common camping issues. It’s quite difficult to come up with a one-of-a-kind product, but starting small is a good idea as you assess the current market.

Smaller camping essentials include water bottles, cutlery sets and flashlights. And often when camping, it’s the little things that make a big difference.

#13 Phone Accessories

We are in a technologically advanced era. Almost everyone has a mobile phone and more people are buying phones every day. From decorative accessories to security and protective items, the phone accessory market is a very versatile and lucrative one.

For instance, the mobile phone accessories market is always expanding, as consumers search for the likes of wireless earphones and portable power banks.

#14 Shoes

Shoes are not a bad idea, because, like clothing, they are an essential part of daily life. It’s easy for a new business owner to get carried away and order a lot of shoes that they can’t later sell. So, carry out adequate product research before venturing into the footwear world.

#15 Travel Accessories

People are now travelling again, despite the pandemic. Why not take advantage of this new-found freedom we have and start a travel accessory line? You can source a third-party manufacturer to develop things that help make packing or travelling more convenient. 

For example, you could private label refillable perfume bottles, refillable shampoo bottles, vanity cases, money pouches and more. 

The 16 Best-Selling Trending Private Label Products

#16 Cleaning Products

It might not sound as exciting as the other trending private label products listed here, but it is another lucrative area that may see your profit margins rise. 

People will never be without cleaning supplies, and given the global pandemic, we’re cleaning our homes even more than usual. And it’s not just homes. People purchase cleaning products to wash and sanitise offices, workspaces and cars. 

To make your private label products more unique, consider finding a private label brand that can offer new ingredients, new fragrances and sustainable bottle and packaging options. 

Selling private label products for the cleaning and housekeeping world doesn’t have to cost a lot of money to start, so you don’t need to worry about raising a huge capital. At least not with a professional and reliable private label manufacturer. 

Think long and hard, then make your decision!


Remember, a successful business is built on good research. Be sure to research the market you want to go into first, as well as the specific product type. When you’re secure in your decision, you can start searching for the best private label manufacturing services to make it happen. 

We’ve explored a bunch of private label product ideas to get your creative juices flowing. Building an online business can be daunting, but launching private label products is a big step in the right direction. 

We hope this article has given you a good insight into possible private label products that are rich with potential. Before long, you’ll be a private label business owner that knows how to sell products, price private label products, and build brand equity. Best of luck!