A Guide To Kick-starting Your Skincare Brand

How To Kick-start Your Skincare Brand

The beauty industry is an industry of endless opportunities with numerous branches under it. Skincare is one part, and the most popular of all markets in the beauty industry. Interestingly, it is also our focus in this post.

With more and more people taking interest in looking good, the skincare market is simply getting bigger and better. This only goes to prove that making people look and feel good about themselves is good business.

Whether you're still considering going into this multi-billion dollar industry or you’re finally ready to take that step that would mark the beginning of your journey, this article is specially crafted for you.

To help you make this journey easier, we have compiled for you, this detailed step-by-step guide on how to kick-start your skincare brand. It would help you navigate through this industry in the most stress-less way possible.

It would tell you about the common mistakes new business owners make and provide better alternatives so that you don't go through a lot of problems to set up your new business.

This guide will put you through all the things that you need to know about starting your skincare brand successfully.

So, let’s get right into it!


Step 1: Genuine Products That Solve Real Problems Are The Most Profitable

This is the first step if you are going to start a successful and profitable skincare brand. This step includes brainstorming and researching the common skin-related issues that people face. Common issues like Acne, Aging Signs, Sunburn and many more.

You want to develop products that solve these problems genuinely. Most times the quickest way to boost your business is through referrals. So, if you develop products that are solving problems, you’ll be sure that your products would get referred and that means more money for you.

For a new business, you might be tempted to launch a whole skincare line at once, but this is not a very good idea because you are just entering the skincare market. Customers would always choose a brand that they feel that they can trust, so, you want to build that trust with your customers first.

That’s why we advise that you start with just one single effective product and then you can expand from there. That product will be your signature product and your claim to fame.

Step 2: Find A Private Label Skincare Manufacturing Company 

When starting your skincare brand, you should look for a private label skincare manufacturing company to help make your job easier. Think of this company as your little lab because they have all the things that you need to manufacture this product that you want to sell. This method is much better than manufacturing your products yourself and it is more profitable than buying branded products to rebrand and resell.

A good private label skincare manufacturer has all the necessary certifications and experience that you need for your business. They are experts in product formulations, so they know what chemicals mix well with each other. They have all the facilities that you need for manufacturing, so all you need to do is just place your orders and get your product delivered to you, ready for sale.

Also, as a new business, you should always start by distributing samples of your product first. This is just so that you can test the efficacy of your product and see just how much people like your product.

You want to include a small sum for purchasing samples in your budget to help you carry out this test. If you don’t want to purchase samples, you can visit trade fairs and collect samples from private label companies that you would like to work with.

Step 3: Decide Where You Want To Sell Your Product 

After carrying out your test and ordering your product, it is time to decide where you want to sell it and what price you would like your product to sell for.

There is a variety of options when it comes to selling your product. You can choose to sell it online (social media, e-commerce sites, amazon marketplace) or offline (local markets, in stores, to other retailers). You should pick a choice that would serve you and your business perfectly.

After deciding on where you want to sell your product, you can then move on to fix a price for it.

Step 4: Put A Price On Your Product 

When fixing a price, there are a few things that you might want to consider. Things like:

  1. Cost of production
  2. Tax
  3. Shipping Fees
  4. Any charges that your trading location might incur.

When you calculate all these things, you fix a price that would help you settle these fees without tampering with your profit.

All in all, you don’t want to go to high, or too low. Find a balance.

Step 5: Market Your Product To Your Potential Customers

At this point, you’ve done a lot and made a lot of important decisions. Now, your product is ready to be sold. The next thing to do is to market your product and create awareness to potential customers. The more people hear about your product, the more confidence they would have to purchase the product and use it.

If your product is effective after the first marketing strategy, your product would basically begin to market itself, and you can focus on expanding your business and making more money. 


The beauty industry is full of small and big businesses that also want to partake in the wealth of opportunities that the industry  has to offer. In simpler terms, you should expect competition. But this guide is sure to give you an advantage over the competition and make you and your business successful.

That being said…

If you are looking for a private label skincare manufacturing company to work with, then you should check out the Australian Private Label (APL). Think about working with experts in the field, think about high-quality, and all the perks that comes with it. Think APL.