How To Sell Your Private Label Hair Care Brand
A private label brand has products crafted by a third-party manufacturer, that are then marketed and sold under their own name. Private labelling is practised in various industries, with niche markets within the personal care sector including the skin care and hair care industry.
As a brand owner, when you use private label manufacturers to create your product line, you get to remain completely in charge of how your products are marketed, priced and developed. To make a comparison, things would be different if you were a retailer simply reselling the branded products of another company. You wouldn’t require control, or an input in the manufacturing process.
When you partner with a private label manufacturer, you can provide a product idea, and work closely with the manufacturers to bring it to life. You can decide how it looks, the packaging used, and what ingredients go into it. Overall, private labelling is an under-used business practice that is especially great for small businesses that want to sell online.
After creating a private label brand with your own products, the next step is to build it and make it a success. With a private label business, the burden falls on you to get your brand out there and make it a household name. It’s certainly tough, but with our following tips, it can be a lot easier. Here’s how to sell your private label hair care brand.
5 Tips to Selling Your Own Brand
A good CEO knows that a strategy is required to develop a healthy profit margin. Try these 5 tips to get your business off the ground after you’ve teamed up with a reliable manufacturer.
1. Identify Your Target Market
First things first, you need to decide who your target market is. Do you want your products to cater to a younger or older demographic? Do you want to target a particular race or ethnicity? Do you want to target people with a particular hair type? You can choose a single demographic or target multiple communities simultaneously; it’s entirely up to you.
After pinpointing your audience, you can begin market research to determine the hair care products that will appeal to those clients. For example, if you have decided that your target market will be people with type 4C hair, you can make private label hair products that you know will help with their hair type.
It is better to focus on a specific target market, especially when starting out, than to target multiple demographics. It’s easier to build a reputation with a smaller crowd. Once you win the loyalty of your clients, you can think about expanding from there.
2. Market Your Brand
This might sound like an obvious one, but you might be surprised to know that there are many businesses that do not know how to market their brands well. As mentioned earlier, if you were simply a retailer, your job is to sell someone else’s product. But a private label brand is different. It’s your own brand and the onus is on you to get the word out there.
In the past, businesses paid for advertisements through traditional media channels like televisions and newspapers. In today’s digital world, the best way to sell your private label product is with the power of the internet and social media.
If you’re across social platforms, you might have noticed the accounts of other brand names partaking in different trends and posting regularly. It’s all part of brand marketing.
The top eCommerce brands launch their best content marketing campaigns online to attract a new audience, drum up sales, and start a conversation. There are multiple ways to achieve success on socials, including the recruitment of influencers with millions of fans to promote your hair care products.
Another way of marketing your product is through promo offers. Many eCommerce brands who sell online keep up with the calendar, for example, with “Black Friday” offers towards the end of the year, when the prices of their products are significantly reduced. There is also a practice where customers receive an extra product completely free if they buy a certain quantity.
All these tactics, and many more, are used frequently by businesses to market products and get people talking about them.
3. Listen to Your Customers
Customers want someone they can trust to give them quality products every time. After you start your hair care business, you should make a conscious effort to find out what people want and give it to them. For example, if consumers are saying that they want hair products that make their hair curlier, you can get your private label manufacturer to create or tweak the formulas to fit that purpose.
Customers want to purchase from businesses that listen to them and take their considerations into account. Providing an ear and acting when necessary shows due diligence. You should always try and find out what customers want and capitalize on that. There are different ways by which you can go about communicating to acquire this information.
For instance, you can have surveys where you ask what type of hair products people like and how they can be made better. You can also have a feature on your website where people can ask questions about your products and give their opinions. All the gathered information can be used to improve your private label products and to build a reputation as a trustworthy brand.
4. Sell Products That Stand Out
Competition is a biggie for any brand seeking to sell private label products. You need to learn to distinguish yourself from the opposition. In the hair care industry, there are many companies making similar, generic products. One of the best things about private labelling is the fact that you as the business owner get to pick what goes into your formulas.
You should strive to be separate from the pack. Product research will help you find the best ingredients available for what you want to make. Think outside the box and sell private label products that are different from what everybody else is selling.
If you sell great products that can’t be found anywhere else, you will surely get an influx of loyal customers who will want to only get their hair care products from you. Before long, you will be seen as an innovator in the hair care business, respected by others and cherished by your customers.
5. Set the Right Price
Since you’re a start-up business, you should definitely consider setting the prices of your private label products at a reasonable level.
It doesn’t matter how good your products are, if they are too expensive, no one will want to buy them. The latter is especially true for new branded products that are unknown in the world of hair care.
You should start with making your products as affordable as possible. As your popularity grows, demand for your private label hair products will also increase. When you reach this stage, you can slightly increase the price to raise your profit margin.
Selling Private Label Products: A Summary
We hope we have provided an informative article to guide you in selling private label products. Above are some of the tips you can use to skyrocket your brand to the top of this niche market, with product lines that defy all other hair care brand names.
At the end of the day, it comes down to keeping your customers happy by providing them with the best quality products. With the right private label supplier, you can put your trust in a reliable manufacturer that provides excellent quality control, bespoke cosmetics and any other services you require. Some private labels may even offer branding and marketing services to help boost your sales.
If that sounds good, why not reap the benefits of a private label manufacturing company today? Australian Private Label can help you achieve your dreams with unique formulations, custom packaging, low minimum order quantities and a range of hair care items to join your product line.
Get in touch, and start selling your own private label line now.