Frequently Asked Questions
Private label product development FAQs
Whether you are launching your first product or expanding an existing range, Australian Private Label can support formulation, testing, packaging guidance and Australian manufacturing.
What is private label product development?
Private label product development is the process of creating a product that is manufactured for your brand. Australian Private Label can support formulation, testing, packaging guidance and Australian manufacturing to help bring your product to market.
Can I create a completely custom formula?
Yes. We regularly develop custom formulations for brands looking to create something unique rather than selecting an existing stock formula. Our team can help develop innovative products, textures, ingredient combinations and formats based on your brief.
Do you only formulate products or can you manufacture them as well?
Yes. Australian Private Label can support both formulation development and commercial manufacturing. Many clients start with custom formulation and then move into Australian manufacturing once the product is approved.
What types of products can Australian Private Label develop?
Australian Private Label supports custom formulation and manufacturing across skin care, hair care, cosmetics, SPF products, personal care, wellness products and supplements. This includes serums, cleansers, moisturisers, masks, shampoos, conditioners, beard care, body care, powders, capsules, gummies, protein products, functional foods and more.
Do you work with startups?
Yes. Many of our clients start with a product idea rather than an existing business. We can help guide product feasibility, testing requirements, packaging options and manufacturing pathways.
Do I own the formula?
Custom formulation programs include IP ownership, allowing your brand to own and commercialise the formulation developed specifically for your project once contractual obligations have been met.
Can you help me create a product that does not already exist?
Yes. Many clients come to us because they want to create something different from what is currently available on the market. Our formulation team can help evaluate innovative concepts, ingredient technologies and product formats.
What happens after formulation is complete?
Once your formulation is approved, we can support packaging selection, manufacturing planning, production quotations and commercial manufacturing through our Australian facility and supplier network.
Can you help with testing and packaging?
Yes. We can guide stability testing, PET testing, compatibility testing, packaging options and additional testing requirements depending on your product type, claims and target market.
Why choose Australian Private Label?
Australian Private Label works behind the scenes with emerging and established brands to develop commercially viable products manufactured in Australia. Our team combines scientific formulation expertise, testing guidance and manufacturing experience to help brands move from concept through to production with confidence.
Ready to create something unique?
Whether you're launching your first product, expanding an existing range or creating something completely new to market, our team can help guide formulation, testing and Australian manufacturing pathways.