Launch with a real Australian manufacturer behind you.
Start with APL’s private label sample program, review proven product bases, then move into manufacturing with a clear commercial pathway.
A faster route to market, without looking generic.
Private label is suited to brands that want to work from existing APL product bases instead of beginning with full custom formulation. You can assess product quality first, then decide whether to move into production.
Sample first
Review texture, fragrance, colour and performance before committing to production.
Manufacture locally
Work with an Australian manufacturing team that understands product development and commercial production.
Clear next step
Move from sample approval into packaging requirements, production planning and manufacturing.
Commercial support
Understand your next steps, MOQ, timelines and manufacturing requirements before you invest further.
Built for brands that want confidence before production.
APL supports your pathway from sample review through to product selection, packaging requirements, artwork review, filling, quality control and dispatch.
From sample review to production.
Purchase samples
Begin with the $500 Sample Program.
Review products
Assess the product feel, performance and suitability.
Select products
Choose the private label products you want to manufacture.
Provide packaging
You supply packaging. APL can connect you with packaging suppliers and designers.
Plan production
Confirm requirements, artwork and production pathway.
Manufacture
Move into production from 2,500 units.
Quality control
Products are checked and prepared for dispatch.
Launch
Sell online, retail, wholesale or through your own channels.
Your first $500 Sample Program can be credited toward your first manufacturing order.
A one-time credit of up to $500 is available toward your first manufacturing project with Australian Private Label. Additional sample requests or future sample programs are charged separately.
Private label product categories.
Skincare
Cleansers, moisturisers, serums, masks and exfoliants.
Haircare
Shampoo, conditioner, treatments and styling products.
Body Care
Body wash, lotion, scrubs, hand care and personal care products.
Supplements
Powders, proteins, greens, wellness blends, capsules, tablets and functional nutrition products.
Choose the pathway that matches your brand ambition.
Private Label is best when speed, validation and lower upfront development cost matter. Custom Formulation is best when you want a unique product, proprietary formulation and long-term brand value.
Private Label
- Faster route to market
- Lower development cost
- Existing APL product bases
- Suitable for market testing
- Manufacturing from 2,500 units
Custom Formulation
- Unique formulation exclusive to your brand
- Proprietary product development
- Custom ingredients, fragrance and performance targets
- Premium brand positioning
- Full R&D, testing and commercialisation support
You provide packaging. We help guide production requirements.
Customers are responsible for sourcing and supplying packaging. APL can provide guidance and supplier introductions where needed.
Sample Program FAQs.
Is the $500 Sample Program fee redeemable?
Yes. A one-time credit of up to $500 is available toward your first manufacturing project with Australian Private Label. This credit is applied against your initial production order and is limited to one redemption per customer/project.
What is the MOQ?
Private label manufacturing generally starts from 2,500 units, depending on the product and packaging requirements.
Do I own the formula?
For Private Label, you do not own the underlying formula IP. For Custom Formulation, ownership and usage rights are confirmed as part of your custom formulation agreement.
Do I need to provide packaging?
Yes. Customers provide their own packaging. APL can connect you with packaging suppliers and designers where needed.
Ready to launch your product?
Whether you're exploring Private Label or Custom Formulation, our team can help you understand the best pathway for your brand, timeline and budget.