Australian Private Label

Private Label Hair and Scalp Care

Explore private label hair and scalp care for your brand, salon or retail range. Australian Private Label can assess your brief for shampoos, conditioners and treatment products through our haircare development and manufacturing service.

Start with the product benefit

Define what you want the finished product to do: cleanse the scalp, condition the hair, improve manageability or improve the appearance of fuller hair. The formula, intended use and evidence should support the specific benefit you plan to communicate.

Build a practical haircare range

  • Shampoo: define cleansing performance, lather, fragrance and scalp feel.
  • Conditioner or mask: define slip, rinse-out feel, manageability and the intended hair type.
  • Leave-in or scalp product: discuss application, residue, packaging and suitability for the intended use.

Product availability and development options should be confirmed with the team. Do not assume every format uses the same base formula, ingredients or minimum production quantity.

Hair-growth positioning and claims

If your concept involves hair regrowth or preventing hair loss, raise this at the briefing stage. Product classification depends on factors including ingredients, intended use and claims. Cosmetic conditioning or appearance claims should not be treated as proof of regrowth. See the TGA guidance on cosmetics and therapeutic goods.

Sampling, testing and packaging

Evaluate samples against a written brief before approving production. Review fragrance, viscosity, application and the feel after washing or drying. Agree the testing scope and assess the formula in its intended packaging, including pump or closure performance where relevant.

Frequently asked questions

Can I customise a haircare formula?

Discuss your target customer, desired finish, ingredient preferences and reference products with APL. The team can assess the development work required.

Does a conditioning product prove hair regrowth?

No. Better hair feel or appearance does not establish a regrowth result. Claims need evidence relevant to the finished product and the appropriate regulatory pathway.

What should I send for a quote?

Include the product type, intended claims, pack size, packaging preference, target quantity and budget. This helps establish a realistic development and production scope.

Discuss your project

Send your product brief to APL with your target customer, product format, pack size, budget and intended launch date.

Our team supports formulation, in-house R&D, testing guidance, packaging pathways and Australian manufacturing across skin care, hair care, supplements, SPF, personal care and more.

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Choose the right product development pathway.

Whether you want a faster private label option or a fully custom formulation, our team can help recommend the right pathway for your brand, budget and launch goals.

Ways to create your product

Private Label

Start with an existing product direction and brand it for your range.

Semi-Custom

Adapt an existing concept with ingredient, scent, format or positioning changes.

Full Custom

Develop a new formulation, texture or product concept from your brief.

Don’t see the exact product you want to create? Speak with our product development team and we can help map the next step.
Frequently Asked Questions

Private label product development FAQs

Whether you are launching your first product or expanding an existing range, Australian Private Label can support formulation, testing, packaging guidance and Australian manufacturing.

What is private label product development?
Private label product development is the process of creating a product that is manufactured for your brand. Australian Private Label can support formulation, testing, packaging guidance and Australian manufacturing to help bring your product to market.
Can I create a completely custom formula?
Yes. We regularly develop custom formulations for brands looking to create something unique rather than selecting an existing stock formula. Our team can help develop innovative products, textures, ingredient combinations and formats based on your brief.
Do you only formulate products or can you manufacture them as well?
Yes. Australian Private Label can support both formulation development and commercial manufacturing. Many clients start with custom formulation and then move into Australian manufacturing once the product is approved.
What types of products can Australian Private Label develop?
Australian Private Label supports custom formulation and manufacturing across skin care, hair care, cosmetics, SPF products, personal care, wellness products and supplements. This includes serums, cleansers, moisturisers, masks, shampoos, conditioners, beard care, body care, powders, capsules, gummies, protein products, functional foods and more.
Do you work with startups?
Yes. Many of our clients start with a product idea rather than an existing business. We can help guide product feasibility, testing requirements, packaging options and manufacturing pathways.
Do I own the formula?
Custom formulation programs include IP ownership, allowing your brand to own and commercialise the formulation developed specifically for your project once contractual obligations have been met.
Can you help me create a product that does not already exist?
Yes. Many clients come to us because they want to create something different from what is currently available on the market. Our formulation team can help evaluate innovative concepts, ingredient technologies and product formats.
What happens after formulation is complete?
Once your formulation is approved, we can support packaging selection, manufacturing planning, production quotations and commercial manufacturing through our Australian facility and supplier network.
Can you help with testing and packaging?
Yes. We can guide stability testing, PET testing, compatibility testing, packaging options and additional testing requirements depending on your product type, claims and target market.
Why choose Australian Private Label?
Australian Private Label works behind the scenes with emerging and established brands to develop commercially viable products manufactured in Australia. Our team combines scientific formulation expertise, testing guidance and manufacturing experience to help brands move from concept through to production with confidence.

Ready to create something unique?

Whether you're launching your first product, expanding an existing range or creating something completely new to market, our team can help guide formulation, testing and Australian manufacturing pathways.

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