APL Start-Up Formulation Grant

Supporting the next generation of product founders

We’ve created the APL Start-Up Grant to help early-stage brands bring their ideas to life, faster.

This grant is designed for founders who are ready to launch but need support with formulation, testing, and getting their product market-ready without the full upfront investment.

What the Grant Includes

Successful applicants will receive:

  • Custom product formulation developed by APL’s in-house R&D team
  • One (1) round of stability testing included
  • Commercial guidance to align formulation with target price point and margins
  • Regulatory-aligned advice for your intended markets
  • Access to APL’s manufacturing and scale-up capabilities

Sponsored By:
Genry Capital.

Who This Is For

We’re looking to partner with founders who:

  • Have a strong product idea or concept
  • Are ready to move into development and launch
  • Are building a brand with clear positioning and commercial intent
  • Are open to collaboration and guidance from our team

This is ideal for early-stage founders, creators, and entrepreneurs entering beauty, wellness, supplements, or personal care.

How to Apply

Step 1: Submit Your Idea

Email your concept to our team, including:

  • Product idea and category
  • Target customer and market
  • Key benefits or claims
  • Inspiration or benchmark products
  • Desired format (e.g. powder, capsule, cream, SPF, etc.)

Step 2: Book a Call

Include your availability or book directly with our team to discuss your concept in more detail.

Step 3: Review & Selection

Our team will review applications based on:

  • Commercial viability
  • Brand clarity and positioning
  • Product-market fit
  • Scalability potential

Successful applicants will be invited to move forward into the formulation process. Please note, we can get inundated by applications, so only successful applications will be contacted.

Why We Created This

We see too many strong ideas never make it to market due to high upfront costs.

This grant is designed to remove that barrier and back founders who are serious about building the next generation of brands.

Apply Now

Send your application to: accounts@australianprivatelabel.com.au

Or book a call with our team: [BOOK A CALL]

Alternatively, complete the enquiry form below and our team will be in touch.