How To Choose The Right Skincare Packaging Supplies
It can be overwhelming to decide between different bottles, materials, colours, shapes, and sizes for your skincare packaging. Making the right choices for your packaging can improve your products' functionality and visual appeal.
If you want to learn how to choose the right skincare packaging supplies for your products, keep reading. This guide will discuss everything you need to know about skincare packaging - from materials to colours, shapes, and sizes.
Why Is Skincare Packaging So Important?
You want to produce quality skincare products for your customers when you create a line of products. Though idioms may tell us not to judge a book by its cover, many customers choose their skincare products based on the packaging. The packaging design tells them much about what to expect from the product.
However, although packaging design is essential, knowing which skincare packaging supplies will make your products easy to use is also necessary.
If you choose your skincare packaging unwisely, your products might be too difficult to use, inconvenient for the customer, and spoil your product. So, when designing your product and cosmetic packaging, it's essential to understand which cosmetic packaging best suits your product type.
Best Practices For Choosing Packaging Materials For Cosmetic Packaging
To help you understand which material best suits the products in your cosmetic brand, below, you'll find some best practices for choosing packaging materials for cosmetic packaging.
Glass Bottles For Cooled Products
If you're designing a product that must be kept cool before being applied, opt for a glass bottle. Glass bottles have a high gloss finish that can elevate your cosmetic packaging design. Additionally, glass bottles tend to get cold, so they can make a cooling spray product or toner go that extra mile in providing a refreshing sensation.
Acrylic Bottles For Functional Products
Acrylic bottles have the same gloss to them that you can see in glass bottle products. Cosmetic brands can elevate their packaging using acrylic bottles - without the cooling effect of glass bottles. Both acrylic and glass protect the product from contamination, an essential feature in any material for cosmetic packaging.
Opaque Packaging For Sun Protection Products
If you're creating a line of sunscreens or sun protection products, you'll need to ensure that the packaging is air-tight and not transparent. This is because sun protection products might react to UV rays and oxygen, spoiling the product.
It would help if you opted for plastic bottles with opaque colouring and aluminium tubes, along with application devices that do not allow air into the bottle.
Airless Bottles To Prevent Oxidation
When you have active ingredients in cosmetic products, it's vital to ensure these active ingredients aren't exposed to oxygen. This means you must opt for packaging that doesn't allow air into the bottle.
Airless pumps allow the customer to access the product easily without compromising the active ingredients in the product. So, it lets the product out while preventing any air from entering the bottle.
Glass Or PET For Acidic Products
If you have a product with high acidic content, you must ensure the packaging material is resistant to acidic substances. Your best options for acidic products include PET (Polyethylene Terephthalate) or glass. Both materials will be able to withstand the acidic content.
If you have a cream or gel product, you need to ensure that your customers can get the most out of their purchase without wasting a clump of product left at the bottom of the container. So, choosing a squeezable material for your cream or gel products is best.
Certain types of plastic bottles and packaging industry materials are entirely unrecyclable. Did you know that You cannot recycle water-resistant boxing materials due to their plastic content?
When researching materials for your product, you should keep eco-friendliness in mind and try to make your products recyclable - avoiding unrecyclable plastics and opting for materials that are easier to recycle, such as metal and glass.
If you choose recyclable or recycled materials, you can advertise this in your mission statement or labelling and market yourself as an eco-friendly brand to your clients and customers.
Avoid BPA Plastics
Cosmetics packaging suppliers have found that BPA plastics can have a negative impact on products and contaminate them. Avoiding BPA plastics is a good practice to ensure your products are high-quality and uncontaminated.
Choose The Right Material For Your Skincare Labelling
To ensure your products stay attractive throughout their lifetime, you must opt for suitable labelling materials to prevent wear and tear. Consider the following tips for labelling your product range:
- Waterproof - since many cosmetic products sit in bathrooms and damp areas, the label can quickly come off or become worn and dishevelled. Speak to your cosmetic packaging suppliers to ensure your labelling is waterproof.
- Colour-resistant - if the beauty product contains a dye or colouring, then the label on the product could become discoloured and unsightly. So, opt for colour-resistant materials when choosing tags for your cosmetic packaging.
- Oil-resistant - in addition to protecting your label from water, you must also consider protecting it from any oils in your product. Labelling can easily absorb oil and become discoloured.
The best materials to use for your skincare labelling include:
Reduce Excess Packaging
Suppose you want to be a sustainable and eco-friendly brand. In that case, you need to ensure your packaging involves a manageable amount of boxes and packaging solutions that are entirely unnecessary. Not only is this harmful to the environment, but it's a waste of expense for your company.
While creating a protective barrier for your product is necessary, your beautiful product labels and packaging will not be damaged during shipping if your carrier packages them appropriately during transit.
How To Design Your Packaging Effectively
If you're working with a private-label beauty and cosmetics provider, they will be able to help you come up with innovative packaging designs using their extensive experience. Using their services will allow you to develop an attractive packaging design that reflects your branding.
Here are some best practices and tips to keep in mind when developing your cosmetic packaging manufacturing blueprint:
- Think about your branding - what does your brand offer? What's your selling point? For example, consider using yellow or bee sigils in your branding if your brand's selling point is honey-infused products.
- Avoid oversaturating the label - oversaturating the tag with information can draw away from the impact of your design. You can use a QR code solution to save space on your label and create an online database for product information.
- Think about your target demographic - who your products are for should play a significant role in your branding. Are they designed exclusively for men or women? Or is it a unisex brand? Is the product for children, seniors, teens, or adults? Try to appeal to your potential customers when branding your business and products.
- Be creative - using innovative recycled materials like jars and pouches for your cosmetic packaging manufacturing can help you to create unique branding and cater to your eco-conscious customer base.
Product photography plays an essential role in boosting the visual appeal of your products for online shoppers. So, opt for product photography that provides a range of samples using fresh and visually appealing product photography backdrops and props.
If you're looking to create cosmetic packaging that is functional, attractive, and sustainable, you need to pay close attention to the materials you're using. Opting for unsuitable materials could lead to your products spoiling and being rendered ineffective. So, understand your options and choose the best boxes, jars, tubes, and bottles for your creations made using suitable materials.
Frequently Asked Questions
Here are some questions people often ask about cosmetic packaging suppliers and materials.
What Is The Best Packaging Material For Cosmetics?
The best packaging material for cosmetics depends on your product. You can select from glass, plastic, PET, metal, and acrylic. Prioritise protection from the elements, sustainability, and functionality when deciding.
What Is The Best Material For Cosmetic Labels?
Regarding your cosmetic packaging label, you must choose a water-resistant, oil-resistant, and colour-resistant material. Your best options include vinyl, polypropylene, and polyester.
Why Is Packaging Material Important For Cosmetics?
Packaging material for cosmetics does matter. This is because some products contain active ingredients that shouldn't be exposed to sunlight or oxygen. Additionally, the product may be acidic, which could wear away the packaging material.