Which Global Hair Care Trends Can You Bring To Australia?
In the growing personal care industry in Australia, it can feel difficult to bring new products to the hair care market. The global beauty industry's progress in new and innovative products has been reflected here in recent years, and so trying to find something different that will attract customers to your brand can feel like a losing battle.
The hair care market is saturated with new products what feels like weekly, but there are a few trends in the global hair care market that you could tap to bring in a new customer base loyal to your brand.
We're seeing a resurgence of interest in hair care products worldwide that mimics that of the recent popularity of new and improved skincare products, and so now is the right time to bring out the perfect range of premium hair care products inspired by the global hair care market.
So, whether you're operating a physical retail channel or you're using an eCommerce distribution channel, we've got what you need to bring new and improved hair care products to market in Australia.
In this article, we're going to cover a few of the trending products on the global hair care market today and how you can use these trends to take advantage of the hair care market growth in Australia. Keep reading to find out more.
Trends On The Global Hair Care Market
With the popularity surge in specialized hair care, there is much demand for niche products, including organic hair care products, products that cater to specific hair related issues, and other personal grooming products that previously hadn't been used on the hair.
Below, we have summarized some of the key trends in the global hair care market.
1. The Skinification Of Hair
The skinification of hair refers to the addition of ingredients into hair care products that had previously only been used in skincare products. Ingredients like hyaluronic acid, squalane, and niancinamide are making their way into hair care products worldwide.
The idea of this trend is to treat the skin of the hair; the scalp, as an extension of the skin on the face.
With the popularity of highly specialised skincare in recent years that focuses on the face, the rest of our skin may have felt a little bit left, but no longer. Haircare brands are now taking the ingredients found in skincare products and adding them into products for the hair to improve the health of the scalp.
A healthy scalp has long been a key part of hair health for years but it is only now really making its way into the mainstream. Scalp health will be one of the notable trends for years to come which is why we recommend you jump on it.
To become one of the industry leaders in this trend in the Australian hair care market, we suggest you look into hero skincare ingredients and the effects they would have on the scalp. Look out for ingredients that boost circulation to the scalp, improve the strength of the hair follicle, and clear away dead skin from the scalp.
As a trend already found on the hair care market, you can find lots of inspiration for products to help you develop your own line of skinified hair care and attract consumers looking for this kind of product in Australia.
2. Nature Inspired Ingredients
Natural ingredients are incredibly popular across the personal care industries and we have seen an increase in the popularity of natural hair products on the hair care market globally.
Nature-inspired ingredients and naturally-derived ingredients are popular because of their perceived safety and health. Using natural ingredients can keep you protected from harmful chemicals that are found in synthetic ingredients and man-made products.
The ingredients found in natural hair care products have been used in herbal medicine for centuries and ingredients like coconut oil, honey, tea tree oil, and aloe vera are all great for the hair for different reasons.
Natural products are a good way to entice more conscious customers as well. Using natural ingredients can help make your products better for the environment and will bring in consumers who chose products for these reasons.
There are many natural ingredients you can add to hair care products. We've summarized some below:
- Seaweed - This sea plant is well-known for its salty taste, but it can also be useful in helping to control the oiliness of the hair and scalp. It's a good choice for those with oily hair that is prone to greasiness.
- Green tea - A powerful drink filled with antioxidants, green tea is a great choice for hair care that is aimed at hair growth.
- Chamomile - A calming tea, this natural ingredient can prevent split ends and improve the strength of hair. Try adding it into hair care products for improving overall hair health.
- Aloe vera - Good for scalp health, aloe vera can also improve the strength of hair and support hair regrowth.
- Castor oil - Great for sealing in moisture, try adding this to products aimed at dry and damaged hair to improve the look and feel of hair.
3. Organic Hair Care Products
Organic ingredients are popular because of their benefits to the environment and to human health and the global organic haircare market has increased in size recently.
Organic ingredients are produced in a way that doesn't harm the planet. This means that synthetic fertilisers and pesticides are not allowed, nor are growth hormones or antibiotics. Organic farms are only permitted to use natural pesticides and fertilisers.
Synthetic compounds used on mainstream farms are thought to leave residue in the soil and in the crops grown in it. This residue can be harmful to human health as well as to marine life and the biodiversity of the planet. Organic ingredients can keep you safe from this residue.
Organic ingredients are also thought to have higher nutrient levels because the soil it is grown in is healthier. The soil on organic farms has not been harmed by synthetic compounds like the soil on mainstream farms meaning levels of nutrients are higher. These nutrients are thought to pass into the crops.
Organic ingredients in hair care can protect your consumers from the dangers of synthetic residue, improving the overall health of hair too. They are also more attractive to conscious consumers who are looking for products that do less harm to the environment.
If you're considering using organic ingredients in your hair care products, it is important to note that certain certifications are required for you to name your products organic. These certifications may differ depending on where you're selling your products and so research will be needed!
4. Hair Care For Aging Hair
Another trend that is making headway in the hair care market is hair care products that help to improve the health of aging hair.
Aging hair is characterised by greying hair, dry hair, thinning hair, loss of volume, brittle hair, and changes in texture, among other things. Hair care products that cater to aging hair are designed to improve the strength of the hair, treat dry hair by adding moisture, helping to prevent breakages, and improve dullness.
Key ingredients in hair care for aging hair include:
- Blueberries and blueberry extracts - These ingredients contain massive amounts of antioxidants which can protect the hair from oxidative stress and free radical damage. This damage can contribute to the poor health of aging hair.
- Saw palmetto - This natural ingredient is a great choice for thickening the hair. Thin hair is a sign of aging hair and so adding thickening ingredients to your products can help improve the look and feel of aging hair.
- Hyaluronic acid - Known for its incredible effects on dry skin, hyaluronic acid can also help to lock moisture in the hair and scalp. This can help to improve the health of aging hair and make it look shinier.
- Ceramides - In skincare, ceramides are used to improve the moisture of the skin but for hair care, they can help to prevent breakages and reinforce the hair's structure. They can be used as an ingredient in serums and oils to improve the look and feel of aged hair.
Treatments for aging hair come in a range of different forms, including shampoos and conditioners, serums, oils, and other treatments. With this kind of product, you entice an older consumer bracket that could expand your consumer base.
There are lots of different hair care trends that can be used to inspire new products in your hair care line. Taking a look at global trends will help you to see where you could tap into trends to bring them to the Australian market.
Check out the trends we have listed here to see where you could expand your product line and your consumer base.
Frequently Asked Questions
What ingredients are good for hair growth?
Ingredients that are good for hair growth include:
- Saw palmetto
- Green tea extract
- Aloe vera
Adding these ingredients into shampoos, conditioners, and other treatments for hair growth and regrowth will help to strengthen the hair, prevent breakages, and ensure the hair grows thick and strong.
What are good natural ingredients for hair?
There are many natural ingredients that are good for the hair. Natural oils, like castor oil, coconut oil, and olive oil, are good for moisturising the hair and sealing it. Ingredients like aloe vera and green tea extract are good for the hair too, improving the health of the scalp and protecting the hair from free radical damage.
Why is scalp health important?
Scalp health is important for overall hair health because most problems with the hair can be traced back to scalp problems. The scalp is the site of the hair follicles and so if there is damage, the hair that grows from these follicles will not be as strong as it could be. Improving the cleanliness, moisture, and circulation of the scalp ensures that hair grows thick and strong.a