4 Tips To Nail Photography For Your Business
Doing Business Photography The Right Way
“Smile! Say Cheese!… and with the click of the camera’s shutter button, you have yourself a great picture to post on your story. This norm is what makes people think that photography is something that just anyone can do - But it’s not. When it comes to taking pictures for your business, you may realize that it is not as simple as you thought. If you've ever tried to take a photography course then you would understand where we’re coming from.
A business, whether new or undergoing rebranding, needs to be positioned in a way that gives the brand a positive public outlook. That’s why You need the services of a professional business photographer. A pro photographer is an expert in creating aesthetic pictures to promote your business and your brand.
However, most times, people don’t have enough money to employ the services of a professional photographer. So, they go for the next best alternative - Themselves!
On the bright side, no one else could possibly know what they want a business to look like better than the owner. And since doing the photography yourself allows for creative freedom, why not?
Entrepreneurs always have a “can-do” attitude towards photography, which is a positive way to look at life. For this reason, we would be showing you some tips to help you nail photography for your business.
Following these tips will have your pictures looking like they were taken by a professional. So, without further ado, let’s jump right into it!
How To Make Your Rookie Pictures Look Like Professional Pictures
1. Lights, Lights, Lights
Proper lighting matters a lot in photography. Taking pictures in a well-lit room can accentuate all the features of the picture and products. Studio lighting can be a very good option depending on what products you want to snap and where you want to post them on.
● What kind of lights can you use?
Of course, all kinds of pictures can go on your Instagram story, so it’s no surprise that natural lighting alone is sufficient for those kinds of pictures. But if you want to take pictures for posters, handbills, billboards or e-commerce platforms, then you should use studio lighting.
Natural lights are suitable if you are taking pictures of common items like people or food. But if you want to take pictures of art, furniture, cars and the likes, then studio lighting is your best option.
● White Background To Get The Most Out Of Your Lighting
We all know that light bounces beautifully off of white surfaces. So, you want to utilize all that light to make sure that your products look their possible best. Don't use coloured backgrounds as an alternative to white backgrounds or other neutral-coloured backgrounds. This would give off the same colour of light and it can be very frustrating to fix in post-production.
Be sure to use a white background for product pictures to accentuate the products. And even If you don't have a white background, you can change the background with a photo editing tool in post-production.
2. Find The Best Angles And Focal Points
If you have any basic photography skills, then you’d know that angles have a lot to do with how well your pictures come out. When you’re taking pictures of your products, you want to make sure that you have pictures from every angle.
Doing this would allow you to have a variety of options when it is time to edit. It would also save you the stress of arranging your little studio setup to re-do the pictures. To crown it all, different angles of a product will allow the customer to paint a mental picture of the product they are buying.
● Know Your Focal Points
You might want to invest in a tripod for this. You need a steady and focused picture of your products, and to achieve that, Tripods are key. With Tripods, the issue of blurry pictures from shaky hands is non-existent.
You can make use of the bokeh effect to draw the focus and attention of viewers to your products. The bokeh effect blurs out the background of an image and focuses on a particular part of the picture.
You can use bokeh effect pictures on social media or your company's website, as they are aesthetically pleasing. But for professional advert purposes, you might want to ditch the bokeh and try to get more focused pictures.
3. Learn To Edit Like A Pro
One of the things we can thank technology for is photo editing tools like Adobe Photoshop and Adobe Lightroom. These photography editing tools have made it much easier to beautify, remove unwanted things from our pictures, and accentuate the features of the picture in general.
You need to take a photo editing course to be able to edit like a pro. Sure, photo editing can be simple when it has to do with mild adjustment and a few tweaks. But it can also be very difficult when dealing with more complex things like scar removal, complexion adjustments and many more.
You need to take a photo editing class. This allows you to be able to know how to use these photo editing tools. They help to simplify the difficult parts of photo editing. But for now, here are some photo editing pro-tips.
● Don't Use Filters
When taking a picture, don't use filters or a filtered lense. What you would want to do instead is to take the picture in natural light and then apply filters in post-production editing. Using filters while taking the pictures and not in post-production can be a nightmare for you when it's time to edit.
● Play With The White Balance
When editing pictures, it is a good idea to play with the white balance a little. This should let you know if you want the pictures in warmer sunny shades or cooler shades that have hints of blue. You never know what shade would make your picture pop. Don't be afraid to mess with the white balance a little.
● Make Colors Pop
Be sure to bring life to your colours! You can use your editing tools to make your pictures colourful by accentuating the colours a little bit more. Colours grab people's attention. So, make your images more appealing and eye-catching by taking the dull shade that a natural camera gives you and making it brighter.
4. Add Context
This just means that you should include a little bit of storytelling into your pictures, especially if you are taking pictures of lifestyle products. You want to make sure that people know and understand what a product is to be used for.
Think about what you would want your target audience to do with the product and show it to them. Remember not to have a lot of clutter in the background and focus on your product so that it doesn't send a wrong message across to the viewers.