Top 5 Selling Cosmetics Ideas In 2021


A look at the most profitable businesses in the beauty space today. 

Despite everything else going on in 2021, the beauty industry is still as huge and competitive as ever. In fact, it is expected to grow by an average of 5.2% each year from 2020 to 2023. 

If you want to make it as a beauty guru with beauty products that sell, you need to adapt to the ever-changing landscape. 

As beauty standards change and evolve, so does the industry - especially the world of cosmetics. Cosmetics are used worldwide by people of all races and ethnicities, and it is by far the largest market in the beauty industry market. As it increases every day, it is also the most brutal when it comes to competition. 

There are thousands of cosmetic brands and cosmetic products out there and each serves their purpose, from complexion to brightening eyes. To make it as a successful brand in the cosmetics industry, you need to create and market products that dominate above all others. 

It comes down to creating quality products that meet the expectations of your target audience, marketing with the right sales channels, and coming up with fresh ideas that win the hearts of your customers. But to get there requires in-depth research. 

Different makeup trends have come and gone this year but there are some products that have stood out head and shoulders above the rest. They have become extremely popular, developing a cult following of loyal customers, including beauty influencers and red carpet celebrities alike. Not only are they the most popular, but they are also the best-selling, making millions of dollars for companies. 

So, without further ado, let’s look at the top 5 best-selling cosmetics ideas of 2021 to ignite an idea that you can start selling! 

Top 5 Selling Cosmetics Ideas In 2021

Best-Selling Products of 2021

If you’re already in the beauty business or you’re looking to start your own cosmetics brand, the following products may give you an idea of where to start. Whether your focus is men, women or a personal approach to your own skin care needs, there are a range of cosmetics to tap into.

Here are the top 5 that have made the most money for beauty companies. You might even spot some of your favourites on the list!

Nude Eyeshadow Palette 

Since the beginning of the pandemic, eye makeup sales have soared over 150% and the nude palette is responsible for a lot of those sales. This game-changing palette contains a wide variety of pigmented shades ranging from shimmering plums to flattering mattes. 

A wide variety of nude and natural colours are amazing because it is suitable for customers of all skin tones, always providing them with that sexy, confident look without having to call on a makeup artist. 

The nude eyeshadow is very affordable considering how good of a product it is. It’s an essential for your makeup bag, as it is one of the most talked about beauty products in the world right now, and for good reason.

False Lash Effect Mascara

The false lash effect mascara is incredible for so many reasons. It provides dramatic length and great volume to the lashes so it is perfect for customers with naturally thin or short lashes. It also lasts a long time, so you can wear it all day to work and even to the gym without fear of your lashes losing their lift.

The wand is long and narrow, packed with bristles to easily brush through your lashes, separating them and even reaching the tiny ones in the corners. 

The false lash effect mascara is very affordable. You can find it in stores near you or online, so you don’t need to travel far and wide or break the bank to get hold of this mighty product. 

It dries very quickly and leaves your lashes feeling soft. If you prefer, you can mix the false effect with other mascara products for added volume, working well with both heavy and light makeup. You can apply one coat and if you are feeling a little bit wild, two coats can also work perfectly.

Top 5 Selling Cosmetics Ideas In 2021

Matte Ink Liquid Lipstick

It is a well-known fact that lipstick sales go up in times of economic uncertainty. This is called the lipstick effect. Well, liquid lipsticks are certainly sought after. Having a variety of shades ranging from classic red to nude, there is something for everyone.

The Matte Ink Liquid Lipstick has a long-lasting formula that leaves a flawless matte coverage and makes the wearer’s lips look pristine. 

It also features a distinctive arrow applicator which makes it easier for users to apply it without any mishaps. It can last up to 16 hours on your lips, so you can go the whole day without having to constantly reapply it. Liquid lipstick is a must-have and is far better than regular lipstick.

Poreless Liquid Foundation Makeup

This natural looking liquid foundation is just what you need. It comes in different shades ranging from fair porcelain to golden so you will find a fit for every skin tone. It also applies to all skin types, so you just need to find the one that applies to yours. It also minimises pores – a unique feature that consumers love.

Liquid foundation is certainly one that will be here for a long time. It blends so easily with the skin and it gives an amazing buildable coverage for a flawless matte finish. It is very light on the skin and long-lasting, so it can be worn throughout the day without smudging or flaking. It is one of the best foundations out there, that it’s no wonder consumers lap it up.  

Mechanical Eyeliner Pencil​

The mechanical eyeliner pencil is another must-have product for beauty lovers and experts. It lines and defines your eyes perfectly and gives that bold and confident image you are looking for. Its creamy formula makes it hold for hours so you can go about your daily activities without giving it a second thought. Most people struggle to apply neat eyeliner, but with this easy application, the angelic winged look is more accessible than ever. 

This smudge-proof eyeliner is available in natural bright shades ranging from white to purple to match any skin tone. The retractable mechanism makes it a lot easier for the user to apply without making mistakes and when finished, it gives that beautiful matte finish. 

If you are worried about pricing, fear not. They are affordable and can be found in stores near you.

Last Minute Tips

Launching a cosmetics brand is a big step, even with a wealth of experience in the beauty industry. Finding inspiration is the first hurdle, but with the lucrative cosmetics listed above, you can start moving forward with a general idea. 

While the cosmetics discussed have acquired great success, remember that you can create your own line with a focus on your personal values. From cruelty-free concealers to eye makeup made only from natural ingredients, you can build the brand identity that your target audience wants to see. 

Always remember to check local laws before sourcing ingredients, and keep the health of the environment in mind.  


The above list summarises the top 5 best-selling cosmetics products on the market. In the competitive cosmetics industry, they stand out as innovative tools to have in your makeup bag. You’ve probably come across many of them in the makeup line of your favourite cosmetic brands.

As there are so many cosmetics products out there, it can be hard to determine what you want to sell. But don’t forget, there is always an opportunity to transform current items with new ideas when you think outside the box. Do your research by keeping an eye on the latest trends and makeup tutorials, and find the one that you think is best for your to-be cosmetic brand. 

Once you have your money-making idea, you might want to think about partnering up with a private label manufacturing company to take over the development, packaging and shipping stages for your business. It’s a great way to save time, money, and boost profit margins with little stress.