Erin Young, Founder & CEO of Arena Strength

What made you want to start a business?

To achieve more freedom in my life so I can chose how I want to live.

How did you first start?

I have been an entrepreneur for 10 years and I first got started when I read the 4 Hour Work Week

At what point did you realize this could be something?

When I was able to replace my full time corporate income with my income from Arena Strength.

Can you give us any kind of growth stats? 

Run rate of $20 million AUD / Year in its second year selling to 4 countries.

What do you wish you knew before you got started?

How important it is to know the community you are serving and make that an integral part of your business. Also to always figure out a paid acquisition channel as a way of acquiring customers.

Best hack for growing your business?

No hacks in business. My advice is to know your customer, solve their pain point, and then work out a paid acquisition channel (I.e FB Ad Sales Funnel) to sell your product. When you know your numbers you can scale without worry. I.e put $10 into ads get $40 in sales and $10 of that is profit.

Tools or services any business trying to scale should know about?

Read Dot Com Secrets Book.

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