How to Generate Business Name Ideas for a Skincare Business


So, you want to start your own skincare business, but you can't decide on a name. Finding the right name is essential for customers who need to recognise your products. It's something that defines a brand and its specialised product line. 

Of course, without a memorable name, you won't attract consumers. Do you want it to be creative? Are you looking for a name that suits a logo? These might be questions you're pondering about.

Luckily for you, we have created the perfect guide for generating a skincare business name.

How to Generate Business Name Ideas for a Skincare Business

Why Is a Catchy Business Name Important?

Creating the right name for your skincare business can build attraction around your products. Potential customers often look at a name before deciding whether to pursue it.

For example, people wouldn't feel connected to your business if you had a one-word name that didn't tell a story. It needs to stand out from other brands that sell similar products. Otherwise, your business will get lost among the crowd of growing entrepreneurs. 

A name can seem like a small thing when designing your product line. However, it only takes 7 seconds for customers to form an impression of your business. In those 7 seconds, they need to recognise a name that is appealing, fun, creative and new to the skincare industry.

How to Create a Name for Your Skincare Business

Now, the fun part is creating your skincare business name. There are many different stages you can go through when finding the perfect idea. Remember, catchy skincare business names require a lot of thought, so try not to rush this process.

Here are five steps to generating a unique name for your skincare business:

Brainstorm ideas

The first step might be the hardest, but it aims to spark your creativity. Take some time to think about a catchy name that showcases organic skincare, trending beauty products or something with your unique, personal touch.

It doesn't need to be a complicated name that contains too many syllables or alliterative letters. Customers look at the business name once and then scan through your products. If they can't remember it 10 minutes later, they won't revisit your product line.

For people who don't like brainstorming, find an online business name generator that automatically gives you a name for your business. All you need to do is add skincare keywords and search through creative name ideas.

Just write down a simple list until you feel like you've gathered enough ideas.

Think about your mission 

What do you aim to achieve in your business? 

This question may require plenty of thought. Your skincare business name should represent your goals, purpose and skincare range. For example, if you want to sell organic products, you'll have to use words associated with 'organic' in your perfect business name.

Ask people you know for feedback

It won't hurt to ask for a little bit of feedback from family and friends. People are often honest about which name ideas work and which ones don't sound as interesting. You may receive brutal feedback, but that's important in narrowing down your skincare business name ideas.

Consider asking questions like:

  • Would you remember this name tomorrow?
  • What does the business name make you think about?
  • Are there ways I can improve it?
  • Does it suit my skincare brand?
  • Do any of these name ideas grab your attention?

Check business name availability 

Checking the availability of your potential skincare business name is very important. You don't want to face trademarking issues when advertising your name and brand. To check availability, visit the ASIC website and click the designated search function tool.

If you find that your name is taken, don't worry about it. There's still time to think about new catchy skincare business names. You can brainstorm new business names or ask people you know for more creative ideas. It's easy to feel disappointed during this process, but try to find enjoyment when bringing your skincare brand to life.

Register your business name

Another vital step to generating a business name is registering it. The ASIC website has detailed instructions on registering a name for your skincare business. You can also get support for potential name ideas by reading their user guides and video tutorials.

How to Generate Business Name Ideas for a Skincare Business

Things to Consider Before Choosing a Skincare Business Name

Before you narrow down any name ideas for your skincare company, take the time to think about some essential factors. Business name ideas don't need to be rushed, especially if you have the resources to make a skincare name that stands out among so much competition.

Below, you'll find five things to consider before choosing any name ideas:

Pronunciation and spelling 

This tip might be a given, but the name should sound simple when said aloud. It won't make a good impression if people struggle to communicate your business to others. Try to say skincare business names out in the open or ask people you know for valuable insight.

Also, check a few times that the spelling is correct. You don't want the world to see a good business name betrayed by a simple mistake. It only takes a few minutes to check everything is top-notch with your skincare business name.

Similarity with other brands

It would be incredibly disheartening to find the perfect name only to realise that it sounds similar to another skincare brand. This is why you should do some research beforehand, especially if you need some extra inspiration when creating a skincare business name.

You could research brands selling the top skincare products in today's beauty market. They tend to have strong names that depict their mission, natural skincare range or general personality. It's all about finding unique name ideas that represent your skincare brand.


Did you know that over half of consumers are more likely to stay loyal to a brand during their first experience? This usually occurs when they feel attached to a business name and its products. Seeing your skincare name and logo on a website is key to gaining their attention. You must decide whether your name ideas stand out among other search results.

Think about it like this; you search for products that can give you radiant skin. Instantly, your eyes look at the most prominent result on the page. This result will tell you the company's name, mission and specialised range of new, trending skincare products. Do you click on it right away? Yes.

That online search engine is key to growing your skincare brand.

The Australian Naming Guidelines

Of course, creating name ideas for your skincare company will come with specific rules. Depending on where you live, it's a good idea to check the state's naming guidelines to avoid trouble.

Here are rules to consider when generating name ideas:

  • No restricted words or expressions
  • Not undesirable for registration purposes
  • Is not similar or identical to other business names

Memorability in the long term

When your skincare company takes off, it needs to be memorable in the next few months and even years. Customers who remember your skincare products are more likely to return, so your creative skincare name should stain their brains like a tattoo.

There are millions of people searching the internet for good products. Even if they find a high-quality skin studio, they'll still judge the name first. Your skincare business name ideas need to be fun, creative and eye-catching for people who value enjoyment in businesses.

How to Generate Business Name Ideas for a Skincare Business

Final Thoughts

Getting your skincare brand started doesn't have to be a complex process. Even the most successful natural skin care business founders will take time to think of business names. 

Spend the beginning days researching and gathering more name ideas for trademark availability. After all, the skincare name is what defines your mission. Whether that's promoting healthy skin or a youthful elixir that makes other businesses jealous.

Kick-starting your business comes down to creating skincare brand names. If anything, enjoy being creative and find something that makes your business sound like a beauty mansion.

Frequently Asked Questions

Here are some frequently asked questions about creating business names:

What is a good name for a beauty business?

A good name should detail your products that offer people beautiful skin. Think about words related to 'beauty' or 'skincare' and use those in a name generator. For example, common words include organic skin, glow and pretty, so consider those when creating desirable names.

How do you create a skincare line?

You need to do several things, including meeting the legal requirements and identifying your niche. It's not a quick process that requires minimal thought. It would help if you considered which organic ingredients benefit the skin and how you'll promote them online.

How do you market skincare products on social media?

You can portray a consistent message on your social media platforms. People love to see the benefits of beautiful skin and an organic skincare routine. Always be relatable when posting about your products, and don't forget to highlight your skincare name as much as possible.