5 Must-Follow Photography Tips
Proper representation is key, which is why there is a saying that goes, "Dress the way you want to be addressed." In this scenario, the "dressing" is the kind of image you are putting out for your brand. Is it a professional image or a regular, laid back one?
Product photography plays an important role in making sure that a product looks appealing to potential customers.
Unfortunately, most entrepreneurs do not know the importance of professional photography, so they neglect it and choose to do the job themselves. They feel that the cost of professional photography can be diverted to another thing, and hence they treat the most important aspect of business growth with the utmost levity.
Product photography is a vital requirement for successful online and offline marketing. It makes up a whole lot in advertising and marketing. It is used in billboards, pamphlets, social media posts, company websites, and basically anything related to direct contact between your brand and your potential consumer.
When done right, product photography can help boost products sales and conversion rates. It has numerous benefits for your business but if you choose to do it yourself, allow us to help you do it right.
Because we care about you and your business a lot, we want to help you save money and still get amazing pictures. So, in this article, we will be giving you the 5 most important rules to follow in product photography so that you can arrive at pictures that look professional.
Without further ado, we present 5 must-follow photography tips. These tips are cost-effective, and they would help you achieve your goal of saving money.
- Set a Vision For The Kind Of Message You Want To Pass Across.
Ever heard the saying “ A picture tells a thousand words”? You have to use this to your advantage. Every detail in the picture sends a message to the audience and evokes certain emotions in them. So you want to use everything to tell the story, the light, the tonality, the point of focus, the composition. So we would want you to be aware and deliberate of the message you are passing across to your audience.
Using light and colours can be a great way to use pictures to tell stories. However, every colour and lighting has a message that it passes across to people. So we encourage you to learn about colour theory and how to utilize it to your advantage.
Colour can be used alone to convey a sense of balance, trust, craftsmanship, or elegance. Alternatively, it might elicit a sense of intense stimulation, frantic activity, and tension. Be sure not to cramp up a lot of details and colours into a single frame. In product photography, less is always better.
- Make Sure That Your Lighting Is On Point.
When it comes to product photography, there is always the question of what kind of lighting is better. Natural lighting or Artificial lighting. The truth is that there are no right or wrong kind of lighting. It depends on the products you are planning to sell and the photographer’s preference. Of course, both kinds of light have their advantage and disadvantage, just pick the one you prefer and work with it.
When choosing a source of light, pay attention to what it does and consider the following:
- Is the lighting bright enough to draw attention to the branding and make the logo stand out?
- Is the light highlighting or masking the shapes and design materials?
- Is it evoking the desired emotion?
Pick a light source that ticks all the boxes. If it is doing all of the above, then you are good to go.
- Avoid Filters If You Can
New or inexperienced photographers often feel compelled to employ cool lighting, a splash method, a film filter, or other trendy effects when we see them. Before you use a filter on your photo in post-production editing all yourself if it matches the brand's identity or the product's purpose? If that's the case, go for it; if not, stick to the brand, and you'll stand out.
Filters can be very frustrating to work with in post-production editing. Furthermore, these filters tend to ignore all of the time and effort that went into colour balancing and maintaining brand consistency. So it is always best to avoid them in product photography.
- Always Print Out A Copy Of Your Picture Before Making A Final Decision.
In our fast-paced society, the process of printing work, living with it for a day or two, revisiting it, changing it, and then re-printing it is becoming increasingly impracticable. But, though it might seem awfully time-consuming, we can assure you that it is definitely worth it.
Viewing a print vs a digital display is a very different experience. Pinning a workprint to a wall and taking a step back to evaluate it shows details that are all too frequently ignored when seeing it simply on screen. When working on a vast catalogue, this method is invaluable!
Finally, seeing all of your prior and present initiatives together on a wall allows you to instantly evaluate the brand’s consistency and notice when something is off.
- Don't Go Overboard With The Props.
Remember that less is more in product photography. You don't want your viewers to be distracted from the story you are trying to tell them. In other words, don’t be too ambitious when it comes to product photography props! Remember that the product should be the main focus of each product shot.
Props provide a purpose in the picture, but they should not be the star. Keep an eye on what enters the frame and make sure it isn't too cluttered or distracting. Also, make sure they are not obstructing important features like your product logo and design.
Props can be useful in brightening up a shot for your viewers but don't overdo it. Deciding on what props to use or how to style them can be very frustrating, so you can hire a prop stylist to do all the work.
But if you decide to do it yourself, that’s completely fine! Just be sure to keep the props within the same colour scheme as your product.